Having shared all too familiar stories of kids who can't afford to pay school trips, but will pay for "Nikes, Nokias and Nintendos", he concludes by stating
in an age where more and more of our field of vision is being chopped up and sold off to space for sale - hoardings, petrol pumps, escalator steps, TV shows, urinals - this constant message of aspiration and tantalisation is making us all poorer.I agree with what he says, but would not just leave it at that. I would go as far as to say that the role of advertising in our society has reached the point where it is oppressive (it hinders us on our journey of becoming fully human).
Questions which then arise in my mind include....
How can we be liberated from this oppression?
How are we to act in the face of oppression? (Matthew 5 38-41)
How can I as a youth worker provide opportunities to reflect on the world around them, and the impact of advertising on their lives?
How can I facilitate some kind of conscientisation? (Paulo Freire - Pedagogy of the Oppressed)
By now you might have guessed that I've done a bit of thinking about this subject before today. I wrote an article for Perspectives, which was published at the beginning of the summer. As it is still the current issue of the journal I'm not sure whether I'm allowed to post the whole thing on t'internet, (you could always subscribe - it's very good) but if you want to carry on this discussion in the comments, or by email....